Brief description of the context and of the decision which has to be made Essay

An internal analysis (Strengths & Weaknesses of Illy & Espressamente) An external analysis (Opportunities & Threats from the Global Coffee Market). A strategic prepare analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente. 3. Analysis of each of the 7 foreign markets considered for intricacy Cultural blank with ItalyMarket attractiveness (based on most important variables) 4. Analysis of Illys competitive strength on each of the 7 foreign markets 5. Recommendation as to the market(s) to prioritize6. Recommendation of market-entry strategy(ies) for the selected markets. Questions1. Brief description of the context and of the decision which has to be made.2. SWOT analysis, includingAn internal analysis (Strengths & Weaknesses of Illy & Espressamente) An external analysis (Opportunities & Threats from the Global Coffee Market). A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente. 3. Analysis of each of the 7 foreign markets considered for expansion Cultural distance with Italy